Brand Trust is defined as the average consumer’s enthusiasm for relying on brand capabilities in terms of expected and branded performance. In u...
Social Media Impacts
Social media marketing in many ways has a significant impact on business, which include:An effective way to reach audiences; Getting the ideal and pow...
Porter’s Five Forces Model
The Five Forces Analysis is a framework for business management, introduced by Porter in 1979. This analysis tests the effects of forces close to a co...
How to Improve Your Social Media Presence
Struggling to grow your audience? Don’t know what to do with your social accounts? We’ve all been there. If you’re a business today, there must ...
E-marketing Strategies
There are two basic strategies for tackling social media as a marketing tool: Passive Method: Social media can be a useful source for market informati...
Brand Relationships In Social Networks
Communication strategies and brand needs have changed with the introduction of social media environments. By establishing a relationship between the c...